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❖ Introdution: Understanding consumer behaviour is a crucial success factor in the dynamic world of advertising. The complex web of consumer decision-making processes, motivations, and preferences is dissected by consumer behaviour. Businesses may develop advertising tactics that actually resonate by developing a close relationship with their target audience. This will build brand loyalty, boost sales, …

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The Evolution of Advertising: From Traditional to Digital  In this world, Advertising has come a long way, transitioning from traditional methods to the digital realm. This shift has revolutionized the way businesses connect with their target audience. We will explore the evolution of advertising, delve into the transformative journey from traditional to digital marketing. ❖ …

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The Role of Data Analytics in Advertising To stay ahead of the competition in the fast-paced world of advertising, you must have a deeper grasp of your target market. Data analytics can help with it. Advertisers can get important insights about consumer behaviour, preferences, and trends by utilising data. A critical link between advertisers and …

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